Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country....
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country.nWe were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page.nVolkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface.nThe game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.nnCreditsnnAdvertised brand: Volkswagen South AfricanAdvertising Agency: Ogilvy Cape Town, South AfricanCreative Directors: Chris Gotz, Nicholas Wittenberg, Tommy Le RouxnDesigner: Fred CilliersnCopywriter: Tim HumannMotion Designer: Andrew PullennDevelopers: Umar Jakoet, Michael Theron, Melinda Wantenaar, Will RoosnProducer: Kurt PaulsenVideo Production: RECORD.EDIT.CREATEnBusiness Director: Greg Tebutt, Adrian VarkelnAccount Management: Ryan Laubscher, Gemma ThompsonnEvent Co-ordination: Ogilvy Action Less
