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Volvo XC60 - The Swell

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GREY SEEKS FEELING IN VISCERAL SPOT FOR VOLVOn-The Swell introduces new ‘quietly epic’ tone for Swedish car marque-nnGrey London has unv...

GREY SEEKS FEELING IN VISCERAL SPOT FOR VOLVOn-The Swell introduces new ‘quietly epic’ tone for Swedish car marque-nnGrey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatisation of Volvo’s human-centric ethos. nnThe quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90. nnThe film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…nn“to feelnto really feelnis a rare thing these days”nn…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes. nnAnd then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’. nnHollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.” nnMarcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.” nnAs very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water. nnThe campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP. Less

[Trailer] Live Cinema with Marsen Jules / Anders Weberg at European Media Art Festival, Germany, April 24.

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Der Audiovisuelle SalonnThursday April 24th 2014nat European Media Art Festival 2014nBergkirche OsnabrücknGermanynnhttp://emaf.denhttps://w...

Der Audiovisuelle SalonnThursday April 24th 2014nat European Media Art Festival 2014nBergkirche OsnabrücknGermanynnhttp://emaf.denhttps://www.facebook.com/events/1399827456955173/?fref=tsnnnMARSEN JULES & ANDERS WEBERG | A/V-PERFORMANCE | LIVE-CINEMAnMarsen Jules and Anders Weberg pair up for a new audiovisual performance. Their cinemaesque live-shows let you drown into a surrealistic world of deep ambient soundscapes and shimmering multilayered dreamlike pictures. The shows consist of special material taken from an upcoming audiovisual DVD on Oktaf Records in 2014.nAnders Weberg is a Swedish filmmaker and media artist, well known for his experimental films, videos, installations and media art concepts appearing at art festivals, museums and exhibitions world wide. He exhibited at numerous art/film festivals, galleries, and museums internationally, including Oscar Niemeyer Museum, Curitiba, Brazil, 2012, Museum of Modern Art 2011, Buenos Aires, Argentina. File Brazil 2007-2008-2011- 2012, São Paulo, Brazil; FutureEverything 2010, Manchester, UK; National Museum of Contemporary Art 2010, Athens, Greece; Beijing Contemporary Art Centre 2010, Beijing, China. nHe also is the founder and curator of AIVA Video Art Festival and the Stian (con)temporary art gallery in Sweden. Currently he is working on "Ambiance" the worlds longest film, which will be released in 2020.nThe German electronic music composer Marsen Jules is a poet in sound. Focused on minimalism and abstraction he creates atmospheric and deeply emotional tunes. Since his CD debut on City Centre Offices he released 7 full length albums and several compilation tracks on labels as 12K, Kompakt, Miasmah and Dronarivm as well as his own imprint Oktaf Records. In 2009 he received an award as best album at the Qwartz Electronic Music Awards in Paris which was also combined with a a two week residence in the legendary "GRM Studios" at Radio France. Marsen Jules played allready on international festivals as Mutek Montreal, Tranzvizualia (Poland), Node (Italy), Urban Explorers (NL), La Rout du Rock (Paris), Picknick Electronique (Montreal).nhttp://marsenjules.de/jules-weberg/nhttp://marsenjules.denhttp://weberg.senhttp://oktaf.com Less

Kickstart 3 17

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From the Alamo to Independence Hall, on radio & on stage in front of thousands, the Green Family inspires hope for America. You can help by ...

DUAL

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DAY 33: APPROACHING THE EASTERN RIDGE. SIGNAL IS GOING DARK. EXPECT REESTABLISHMENT OF RADIO CONTACT ON FAR SIDE OF BORGES' CRATER. OUT.nnDU...

#OAMENIIMEI [Episode 5] [fueled by burn]

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Bucuresti, fabrica in care se construiesc multi dintre #oameniimei. Reality show-ul urban powered by burn a rezervat episodul final Capitale...

Making of an animatronic alien puppet

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The making of a baby animatronic rod puppet in the Giger style, constructed by Eva Taylor for the National Institute of Dramatic Art (NIDA)....

Krista Tippett: On Being

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Krista Tippett hosts her popular radio show "On Being" live from the PopTech stage with regular contributors Parker Palmer and Courtney Mart...

Surf Bunnies

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Sylvi Bodi & Janni Hönscheid on their last Surftrip together.nmore about them on: n-facebook.com/bodisylvin-facebook.com/HonscheidJanninnSp...

Tau Labs POI Testing

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This uses Sparky2 connected to a SparkyBGC. The radio link is Tau Link to Sparky2 with the Android GCS relaying the phone position to the UA...

L'Île Noire / Trailer

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Animated Shortfilm by: Nino ChristennAnimation: Nino Christen & Milan HofstetternCut: Marcel Ramsay nSounddesign/Mix: Peter Bräker Foleys: ...

Control - SassySingz (Official Music Video)

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SassySingz is taking the nation by storm with her new single, "Control". She is filing a void in R&B and bringing back that Urban Hip Hop fu...

Intermarche - 'Inglorious Fruits and Vegetables'

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Each year, we throw over 300 million tons of fruits and vegetables away worldwide. Why? Mainly because of their aspect (57%). As the Europea...

Yuletide 24

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On 24 December each year, UK airspace plays host to a very special visitor, someone to whom the normal rules of the air do not apply - Santa...

Jason Lescalleet - Trophy Tape - Friday April 18 - Anthology Film Archives - New York

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April 18, 2014nnAnthology partners with our pals at Issue Project Room to present an eclectic/electric evening with Jason Lescalleet, one of...

April 18, 2014nnAnthology partners with our pals at Issue Project Room to present an eclectic/electric evening with Jason Lescalleet, one of America's most dedicated modern sound artists. His work explores a sonic world that hovers between noise, contemporary composition, and minimal electronics. He blends layers of found sound, amplified silences, and artifacts of everyday noise, all transformed through various microphones, tape recorders, and speakers. Based in Maine, Lescalleet has also built a solid reputation for delivering a visceral live experience in his concert performances. Over the past couple of decades, Lescalleet has gradually and painstakingly compiled a compelling discography on notable labels such as Kye, RRR, Erstwhile, Chondritic Sound, NNA, and most recently via his own Glistening Examples imprint. Never one to sit still for long, he has spent the last two years generating a slew of solo and collaborative albums with the likes of Aaron Dilloway, Graham Lambkin, and Kevin Drumm. Chief amongst these releases is the remarkable 2012 double CD on Erstwhile Records, SONGS ABOUT NOTHING. Over the following year Lescalleet commissioned 13 different artists to create videos for the 13 tracks on the first disc in that set, TROPHY TAPE. Tonight's show features this audio-visual album as well as a few extra special videos by New York artists who contributed to this project.nnC. Spencer YehnBABY BIRDS (2009, 1.5 min, video)nnAdel SoutonALLOW ANY RADIO (2012, 3 min, video. Music by Robert Turman.)nnEllen FrancesnVERY BEAUTIFUL WOMAN (2012, 3.5 min, video)nA self portrait of the female spirit, inspired by Native American and occult beliefs revolving around the impact of the moon on women.nnEllen FrancesnWHEN I LEAVE THIS PLACE (2014, 3 min, video)nIn collaboration with author Tao Lin, Frances depicts a psychological breakdown set to audio of Lin's voice, hospital environments, and patterns generated by an MRI machine.nnJason LescalleetnTROPHY TAPE (2014, 37 min, video)nCurated and directed by Lescalleet; featuring videos by Aaron Dilloway, Ellen Frances, Annie Feldmeier Adams, Justin Meyers, Antony Milton, C. Spencer Yeh, Olivia Block, Adel Souto, Neil Young Cloaca, Todd Deal, Jubal Brown, Heidi Alasuvanto, and Robert Beatty.nnhttp://anthologyfilmarchives.org/film_screenings/calendar?view=list&month=04&year=2014#showing-42459 Less

Lunch Talks at Hyperakt - Scott Stowell

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Since 1998, designer Scott Stowell has been doing business as Open, and as such has grown by not growing, specialized in not really speciali...

SPOOK-I

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SPOOK-I is a hypothetical but operative US National Security Agency inspired machine. It mimics two surveillance techniques available to the...

The Voice of The New York Subway System

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Charlie Pellett is a veteran news anchor and reporter for Bloomberg Radio. He is based in New York City. Pellett joined Bloomberg in 1992, s...

Chilly Gonzales' "Pop Music Masterclass" featuring Taylor Swift's "Shake It Off"

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Don't miss any of Gonzo's forthcoming Pop Music Masterclasses, click here to subscribe: http://bit.ly/CGYOUTUBEnnChilly Gonzales uses musica...

Mobile Audio Player Concept

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Concept design of the music player specialized in enjoying streaming services such as iTunes Radio, Spotify.n-------nユーザーが所有�...

Clay Walker on Fox Friends

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Certain artists just seem to have an innate sense of what it takes to please an audience. Clay Walker is one of those artists. Whether on st...

Certain artists just seem to have an innate sense of what it takes to please an audience. Clay Walker is one of those artists. Whether on stage or in the recording studio, Walker never gives less than a hundred percent, and it's that kind of dedicated work ethic combined with God-given talent that have made him one of the most successful country acts of the past decade.nnHe first topped the Billboard country singles chart in 1993 with "What's It to You" and followed with his second consecutive No. 1 hit, "Live Until I Die." Since then he's placed 31 titles on Billboard's singles chart including such additional chart toppers as "Dreaming with my Eyes Open," "If I Could Make Living," "This Woman and This Man," and "Rumor Has It." (The latter two songs each spent two weeks at the summit.) He's enjoyed his share of success at the cash registers and has consistently been one of the busiest artists on the road. He's scored four platinum-selling albums, signifying sales of a million units, and two gold albums, discs that sold over 500,000 units.nnHowever, that doesn't mean Walker has any intention of resting on his laurels. The talented Texan has teamed with acclaimed producer Keith Stegall to record his first album for Curb Records. "He's a great producer," Walker says. "I've always been a fan, but for whatever reason just have not had the opportunity to work with him. He's one of the few producers that really allow the lyric of the song to carry the song more than trying to put huge production around it. He gives the lyric room to breathe in a song and I think that's real important."nnWith that respect came a level of trust and comfort during the recording process. "I had no anxiety at all working with him," says Walker, "because I didn't feel like there was anything I could add to the record as far as suggestions that would be better than what Keith already had--and that's a real comfort to me."nnOne of Walker's favorite tracks on the new album is a song titled "Fall." He says Stegall is rather low key in the studio, not very animated at all, but he knew after he'd recorded the song, it met Stegall's approval. "Keith stood up and high-fived the engineer when we got done with the vocal and I thought, that's the first that I've ever seen that, maybe he was just glad that I got all the lyrics right," Walker says with a laugh. "It was refreshing to know there wasn't a lot of wasted time in the studio with Keith. He knows what he wants and he communicates that with the musicians really well."nnWalker says his approach to the new album was simple: "The biggest thing that I wanted to do was to just get songs on the radio and make music that people love. I wanted to continue the style they've known me for and not change things too much because the music we've made in the past is good music. Mainly I was looking for stronger lyrics. I think you try to do that with every record, and the more you record, the better you get at being able to pick hit songs."nnWalker admits he had plenty of help looking for material for his eighth album, but the process still took longer than he'd anticipated. "There were people involved in the song search that I really, really respect.nnKeith Stegall and Doug Johnson are both guys I respect for finding great songs. They know what No. 1 hits are. So that took a lot of pressure off, but at the same time, it took us a year to find all the songs for this CD, which was a lot longer than I'm used to. I'm used to finding the songs in two or three months, but the song search stretched out for nearly a year. They were both saying: 'You know what? We aren't coming until this album is a masterpiece.' I think that that's a wonderful approach. Now that it's finally here, I'm excited to get it all out."nnAfter recording six albums for Giant Records, and one on RCA, Walker recently signed with Curb Records. "I feel like Curb is a great place to be because they are all about artistry. They have the feel of a small record label with only a handful of artists, but they have the power of an RCA or BMG or Sony," he says. "So with that kind of power and that kind of an approach, I see why they are successful and I hope to be a part of that success for them."nnWalker has been playing some of new music on the road and getting enthusiastic response. "I love the country sound of this record," he says. "Every one of these songs has a cool flavor to it and none of them sound alike. That's what I love. I guess the only common thing to the whole thing is the fact that they are country."nnThe cream of the Music Row songwriting community contributed their talents to Walker's project, among them Rivers Rutherford, Doug Johnson, Brett James and Kim Williams. Walker also contributes two cuts himself. "I wrote one in San Diego called 'I Hate Nights Like This,'" he recalls. "It describes a beautiful starry night by the ocean and it's really a true story. The lyrics are 'I hate nights like this, it makes me want to be in love. Less

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