The premiere Living Ad for the Toyota Prius v takes guests on a brief journey though three interactive scenes combining the emotional impact...
The premiere Living Ad for the Toyota Prius v takes guests on a brief journey though three interactive scenes combining the emotional impact of a broadcast ad with the engagement of interactive. Henry’s studio developed the ad entirely in HTML5 marking the first time a commercial tablet advertisement has used HTML 5 to take advantage of the tablet’s unique capabilities, including accelerometer and physics.nnMusic: "Felt Like Love", by Hayley Taylor. Available on iTunes. http://www.hayleytaylor.com/nnAbout Alexx Henry Studios:nAlexx Henry Studios is an innovative leader in developing interactive iPad and tablet motion projects. Living Ads are build off of the foundations laid in their past works. Their Living Art for the iPad was recognized in 2011 with a Cannes Gold Lion for showing “a very clear path to the future…not only for publishers and magazines, but for advertisers.”nnAbout Livestand:nYahoo! Inc. (NASDAQ: YHOO), the premier digital media company, announced the availability of Livestand from Yahoo! ― a personalized living magazine designed first for iPad — available exclusively on the App Store. Livestand weaves together content from leading third-party publishers and Yahoo!'s global media network to create a visually stunning and deeply personalized digital experience tailored to people's interests and passions. Livestand is built on Yahoo!'s new Cocktails platform, which powers rapid development and distribution of experiences globally.nnnYahoo! & Alexx Henry Studios Living Ads for Livestand Premiere Living AdnFull Credits:nnTitle: Prius v: SynergynnLiving Ad Studio: Alexx Henry StudiosnExecutive Creative Director: Alexx HenrynExecutive Producer: Bacem MoussanConcept Designer: Cory StrassburgernDirector of Tecnology: Ikrima ElhassannnAdvertising Agency: : Saatchi & Saatchi LA, USAnExecutive Creative Director: Margaret Keene/ Chris AdamsnCreative Director: Fabio Simoes PintonAssociate Creative Director / Copywriter: : Eric HaugennAssociate Creative Director / Art Director: Kirk Williams/ Zach RichternDesigner: Zach RichternDirector of Integrated Production/Multimedia: Tanya LeSieurnExecutive Integrated Producer: Melissa EcclesnAssociate Integrated Producer: Kristen Koellern3D Producer: Michael Wilken / Carl DeonCreative Technology Director: Christopher KiefnUser Experience Designer: Shaun RancenDirector of Print & Integrated Art Services: Lorraine Alper KramernPrint Producer: Gloria OlegarionArt Producer: Cindy RowenProject Managers: Jill Savage / Shaunt HalebiannAccount Director: Marisstella MarinkovicnAccount Supervisor: Michelle AgnewnAccount Executive: Nicole BuckleynPlanning: Sara Bamossy, Regan ZajacnSocial Strategy: Nguyen DuongnExecutive Communications Director: John LiskonInteractive Media Director: Clifton AtkinsonnAssociate Interactive Media Director: Chris NicholsnInteractive Media Supervisor: Chris ThorntonnInteractive Media Planner: Jen LutzkynInteractive Media Assistant Planner: Steven ToricesnBusiness Affairs Manager: Stephen Duncann nClient: Russ Koble, Toyota Motor Sales, USA, Inc.nDionne Colvin: National Strategic Planning Mgrn nLivestand/ Yahoo! nDirector, Product Management: Graham HarrisnHead of Mobile & Tablet Advertising: Alex LindenAccount Director: Shane DwyernMobile UX Design Prototyper: Francis PhannSr. Director of Mobile Sales Strategy: Paul CushmannSr. Account Manager, Sales: Simon ChachamnStrategic Account Director, Mobile: Brian MorelnAccount Director: Sean Harrington nDirector of Sales: Andrew DerrnSr. Marketing Manager, Mobile and Connected Devices: Steven SchulernDirector, B2B Marketing: Rick WeirnDirector, Corp Communications: Kristen Morquechon nPublic Relations: DKCnSVP: Rachel CarrnAccount Supervisor: Mary Salvaggio/ Matthew Caldecuttn nProduction Company, Live Action: Revolver FilmsnProducer, Live Action: Mark PriolanDirector, Live Action: Alexx HenrynProduction Manager, Live Action: Rex CheungnProduction Business Manager, Live Action: Norine HarvardnProduction Coordinator, Live Action: Kristi SheldonnDoP: Adam SantellinCasting Director: Maryclaire Sweetersn nEditorial: Alexx Henry Studiosn nSpecial Effects/ Post Production: NtropicnExecutive Producer, Post Production: Jim RitchenPost Production Producer: Fawn FletchernPost Production Producer: Kelley McDermottnPost Production Creative Director: Andrew SinagranLead Flame Artist/ Compositor: MB Emighn3D Artists: James McCarthy, Brad Hayes, Rob Hubbard,n nMusic nFelt Like Love, by Hayley Taylor. Available on iTunes Less
