Since 2006, Off The Hook has supported DC Shoes’ collaborative projects. Today, we are celebrating a fourth partnership: the Five Roses OT...
Since 2006, Off The Hook has supported DC Shoes’ collaborative projects. Today, we are celebrating a fourth partnership: the Five Roses OTH Shoe. With DC’s classic Unilite Flex Trainer acting as a canvas for this collaboration, we also had to come up with an equally iconic article. The Farine Five Roses building, one of Montreal’s best loved and visible landmarks, quickly became the obvious choice for Off The Hook. The shoe’s grey colouring represents the city, its high-rise buildings and concrete surfaces, while the burgundy hue, used sparingly, stands for the colour of the brick walls inside our shop. Resistant to abrasions, the rugged rubber sole reminds us of the apparent immortality of the Five Roses building, and of the way its shape is seamlessly weaved into the city’s landscape. In addition, the inner sole shows an image comprising the Five Roses building, and the OTH and DC logos, to better please collectors and Montreal culture fans alike. The Five Roses OTH Shoe is ideal for your everyday errands, can complement any outfit and offers unparalleled comfort. This limited edition will be launched on April 16th, and will be sold at the retail price of $120.nnDrop Date : 16/04/2014nnProduction : Les Enfants Terribles Home Video (lesenfantsterribles.tv)nRéalisation : Johnny F. Kim (SHOT BY JFK)nDirection Photo : Olivier JobinnDirection Artistique : Johnny F. KimnMontage image : Olivier Jobin & Johnny F. KimnMontage son et musique: Jean-Nicolas LeupinAnimation : Rémi VincentnStyliste : Jeremy-Karl Laforce HillairenDesign Costume : Danielle Proulx Less
