We're excited to launch a ground-breaking campaign for domestic violence charity Refuge with award winning directors Le Cube and BBH London....
We're excited to launch a ground-breaking campaign for domestic violence charity Refuge with award winning directors Le Cube and BBH London. The film, co-funded by all parties, takes form as the official music video to Frances’s ‘Grow’ and seeks to raise awareness of domestic violence and let young women know they are not alone.nnThe film utilises a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past camera in cycles over a 10 day shoot at Le Cube's Buenos Aires studio while the main characters of Melanie, Refuge and Frances were animated 2D at both Not To Scale and Le Cube.nnCredits:nnClient: RefugenBBH Creative Team: Joe Seller and Lance BorehamnBBH Creative Directors: Jack Smedley and George Hackforth-JonesnBBH Executive Producers: Natalie Parish, George Hackforth-JonesnCreative Consultant: Clay KaytisnBBH Producer: Sarah Finnigan-WalshnMusic: Frances “Grow”nProduction Company: Not To ScalenDirector: Ralph Karam – Le CubenEP: Dan O’Rourke, Gustavo Karam, Juan Manuel FreirenProducers: Francesca Di Muro, Mechi Serrano, Fernanda SomanAnimation Director: Sergio SlepczuknStop motion animation director: Pablo KondratasnArt director: Ralph KaramnBackgrounds design: Franco Vecchi, Juan Barabani, Martin Lara, Vanina SáeznCharacter design: Franco Vecchi, Martin Vinograd, Matheus MuniznLayouts: Sergio Slepczukn2D Animation: Maki Yoshikura, Geoff McDowall, Robert Milne, Stephen Vuillemin, Kehinde Omisore, Cintia Czeszczewik, Martin Lara, Sergio Slepczuk, Pablo Rago, Guadalupe Vyleta, Adriano NízzolinClean up: Julieta Culaciati, Juliana Gorgati, Julieta Soloaga, Yas Hanna, Eugenia Casal, Patricio Rey, Valentina Candian3D Animation: Christian Rey WillisnConstruction chief: Marilina MartignonenConstructors: Carolina Mena, Carolina StefanininStop motion animators: Pablo Kondratas, Gabino Calónico nDoP: Juan MaglionenElectrician: Geronimo GassmannnPost production: Sergio Pickelny Less