Alexandria, Virginia rn1. Wide exterior of Toyota dealershiprn2. Various of Toyota vehiclesrnNew York, New Yorkrn3. Wide of Toyota Prius on ...
Alexandria, Virginia rn1. Wide exterior of Toyota dealershiprn2. Various of Toyota vehiclesrnNew York, New Yorkrn3. Wide of Toyota Prius on streetrn4. Various set up shots of the Director of North America Auto Industry Research at IHS Global Insight, George Maglianorn5. SOUNDBITE (English) George Magliano, Director of North America Auto Industry Research at IHS Global Insight: rn"It''s a massive recall. It''s 2.3, 2.4 (m) million vehicles. It has very broad implications for Toyota. We have quality implications, we have safety implications/"rn6. Close up accelerator tilt up to steering wheel of a Toyota Camryrn7. SOUNDBITE (English) George Magliano, Director of North America Auto Industry Research at IHS Global Insight: rn"It''s only one supplier and we don''t know exactly what''s causing it and we don''t know exactly whether this could have been avoided of whether there''s some issues with the quality, the standards that were used, something got by that shouldn''t have. This is just the tip of the iceberg so to speak on this massive problem that they have right now."rn8. Close up Magliano''s handsrn9. SOUNDBITE (English) George Magliano, Director of North America Auto Industry Research at IHS Global Insight: rn"At the beginning this could become very troublesome for them. But you don''t take down the champ that easily, all right. They have a tremendous reputation with their customer base which is the baby-boomers. Mature people swear by Toyota and it''s going to take a lot to really reverse that image, I mean this is not going to do it, unless for some reason they find out that Toyota has known about this and really is, has really, stonewalled and covered it up. That would hurt them quite a bit. "rn10. Medium shot driver behind wheel of Toyota Camryrn11. Close up of foot going onto accelerator in Toyota CamryrnAlexandria, Virginia rn12. Wide of Toyota Camry driving on streetrn13. SOUNDBITE (English) Simon Martin, Toyota owner:rn"No, I think I''ve seen every car I''ve owned from every brand that I''ve had has had a recall at one time and its like Toyota, I think, is one of my favourite brands, so."rn14. Wide of Toyota dealershiprnSTORYLINE:rnAutomotive analysts warned on Friday that Toyota Corporation latest recall could just be the "tip of the iceberg" when it comes to the manufacturers quality and safety issues.rnToyota Motor Corporation said Thursday it is recalling 2.3 (m) million vehicles in the US to fix accelerator pedals with mechanical problems that could cause them to become stuck. rnThe announcement comes just months after it recalled 4.2 (m) million vehicles due to gas pedals that could become trapped under floor mats, causing sudden acceleration. rnThat problem was the cause of several crashes, including some fatalities.rnToyota said Thursday''s recall was due to potential problems with the gas pedal mechanism that can cause the accelerator to become stuck, regardless of whether the vehicle contains a floor mat.rnThe recall affects the 2005-2010 Avalon, the 2007-2010 Camry and the 2007-2010 Tundra, the 2010 Highlander, the 2008-2010 Sequoia, the 2009-2010 RAV4, the 2009-2010 Corolla and the 2009-2010 Matrix.rnToyota says it''s still working to develop a solution to a problem with accelerator pedals that has prompted the recall.rnAll of the vehicles involved in the latest recall contain a gas pedal system that comes from a single supplier.rnToyota built its reputation in the US as a maker of safe and dependable vehicles, but some safety analysts say the quality of the Japanese automakers fleet has been tarnished by the recalls.rnHowever Magliano said the recall was unlikely to deter many Toyota owners.rnDrivers who experience the problem should not pump their brakes, Toyota said.rnrnrnYou can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/d19a6bbbc7ebe722c3f8d85f71f89409 rnFind out more about AP Archive: http://www.aparchive.com/HowWeWork Less