We had the honor of being contacted by Saatchi & Saatchi NY to produce a series of 3 TV commercials for Lucky Charms, one of the most emblem...
We had the honor of being contacted by Saatchi & Saatchi NY to produce a series of 3 TV commercials for Lucky Charms, one of the most emblematic General Mills' cereal products. The spot was entirely done in traditional animation. We designed all the characters including "Lucky the Leprechaun", considered an icon of the American culture. Each commercial tells a different fun and magical adventure for Lucky and his charms. This is the first spot we did for this series.nnCREDITS:nDone by 2veintenCreative Direction: Pablo GostaniannExecutive Producer: Agustin ValcarenghinAnimation Direction: Melisa Farina, Sebastian GarcianArt Direction: Pablo Gostanian, Gastón PacheconCharacter design & illustration: Gastón PacheconCharacter design: Gastón PacheconBackground design: Gastón PacheconLead cel animation: Melisa Farina, Sebastian Garcia, Juan NadalinonCel animation: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte.nClean up: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte, Santiago Medina Neves, Augusto Gabrysn2D Animation: Damian Sendin, Josefina Preumayrn3D Animation: Damian SendinnComposition: Damian SendinnStory Board: Gastón PacheconProducer: Geraldine Chaia ArazinMusic and SXF: Saatchi & Saatchi NYnnCLIENTnSaatchi & Saatchi NYnAssociate Creative Director: Justin Roth, Adam KlinenExecutive Producer: John Catapano Less
